Adobe Experience Manager (AEM) is here to stay for the foreseeable future. Here is why.

Krassimir BoyanovLeave a Comment

Many IT organizations throughout the world have made significant investments into Adobe’s Content Management Platform – Adobe Experience Manger (AEM) for the last couple of years. The VP of IT and Marketing are always concerned with the ROI and longevity of their core marketing platform and rightfully so. They should not be. AEM is here to stay for foreseeable future.

AEM – at the core of the Adobe Marketing Cloud

Content Managing is not going away. Content and Marketing teams will keep demanding faster and easier ways of creating and publishing content. In other words, achieving content velocity is always on top of their mind. The content creation and managing has been simplified within AEM by facilitating another important module – Digital Assets Management.

AEM is the platform which allows to run engaging marketing sites. Well if course you can run fabulous sites on any other web content management platform. So why choose it? It integrates with other top solutions for marketers from Adobe. It provides analytics insights, customer engagements, experience optimization, and even e-commerce.

From my personal experience dating back in 2013 when AEM was still Adobe CQ. Adobe CQ3 I saw was not a pretty picture – desktop application running on Windows was heavy, with confusing UI. It was difficult to administer and program. Since then Adobe CQ5.6 and then AEM 6.x has transformed into a modern Web Application, build on open technology stacks, which attracts many to jump into the bandwagon of AEM. Adobe also announced AEM as a Cloud Service this year. Thus, further reduce the organizational IT maintenance.

The product integrates well not only with the Adobe’s marketing tools. It also integrates with the creative cloud tools – InDesign, Photoshop, and Illustrator. Check out the Assets Share Link.

Adobe has stepped up its Support

Supporting IT product has always been a challenge. Adobe has improved AEM product support over years. It has recently migrated the old DayCare support with new AEM Support Portal, which includes also a “Schedule Expert Session” link.

In addition to the standard product support, Adobe have created Experience League site, which is a hub for learning, forum to post question to fellow developers and users, and also another way to create a support ticket.

Partner Ecosystems

Adobe has build a fabulous ecosystem for their partners. It a wide range of certification, learning programs available the developers, marketers, sales, and business practitioners. Adobe waived certification fees during COVID-19, converted learning programs from onsite to virtual, organized many webinars, to help partners stay afloat on their learning paths.

Final words

in summary, we can see that with a well planned and supported contemporary product, AEM is here to serve enterprises for a long time ahead.

Did you try all of the above ways to get the most of your AEM Implementation? Are you still not getting the ROI you are expecting?

KBWEB Consult specializes in customizing and integrating the Adobe Experience Manager (AEM) Platform. Contact us for a free consultation.


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