With businesses looking to leverage AI to increase productivity and profitability, Adobe Experience Manager seamlessly integrates powerful tools that allow users to generate content, compare different iterations through Experimentation, and rapidly iterate to improve outcomes. Adobe generative AI can create images and copy that can be utilized across channels, making content creation, modification, and iteration much faster and more efficient. This allows authors to compare various site versions or deliverables to determine the most effective.
How it works:
Users familiar with prompt-based image and text generation, especially with Adobe genAI, will find the process of generating variations intuitive, and it’s simple enough for new users to pick up quickly. Using prompts provided by Adobe and custom (user-generated), users simply input text describing what they wish to be generated.
Prompts provide various input options to better specify the content to the user’s needs. These inputs can include the number of generated versions, the target audience for the content, additional context, and the temperature of the AI.
Audiences can be targeted using Adobe Target or by importing a CSV file containing the audience data. Additional context allows the user to explain the usage of the generated content. For example, if a banner is being generated, a page description can produce results better suited to the user’s needs.
The temperature of the AI determines how much creativity and flexibility it can use to interpret the information it is provided, a feature included in Adobe genAI. By increasing the temperature of the AI, users can generate more varied content, while lower temperature settings will create more predictable results.
These inputs make for more focused and relevant content for your use cases. Users can easily adjust the content of the inputs to generate the desired results.
Using generated content, users can more easily use the Experimentation feature. This powerful feature allows users to create two or more versions of a page to see which one performs best. To prevent luck or chance-skewing results, the significance of the clickthrough rate and conversion is calculated. By using AI-generated content, such as Adobe genAI, users can quickly create variations and iterate upon them to produce the desired results and find the most effective version of a page.
Leveraging powerful AI tools allows authors to create the best possible results for the sites and content created through Adobe Experience Manager, including using Adobe genAI for enhancing efficiency. If you want to work with an experienced team of AEM professionals, book an appointment with KBWEB today!