Unlocking Business Value with AEM: The Past, Present, and Future
We all want our tools to unlock business value and increase our return on investment. Adobe Experience Manager (AEM) is a long-recognized contributor to business value. This article examines historical and current evidence of AEM’s business value, as well as how to unlock business value for your company. Unlocking Business Value: The Past In February […]
How to Maximize the Return on Your AEM Investment
Do you want to maximize the return on your Adobe Experience Manager (AEM) investment? As you well know, AEM is not an inexpensive software package. While it provides significant revenue-enhancement capabilities to your company, you need to configure these properly to realize the greatest return on investment (ROI). Some AEM implementations are stalled, or still […]
Increase Your Content Velocity and Customer Reach
To maximize the return on your marketing investment, you need to increase your content velocity and customer reach. Adobe Experience Manager (AEM) Assets lets you increase your content velocity and customer reach with its continuous innovations. If you like, you can learn about AEM’s Digital Asset Management (DAM) innovations at the Adobe Summit in March. […]
Don’t Start Over: Optimize Your AEM System
Is it time to optimize your existing AEM system? You may already know that your Adobe Experience Manager (AEM) system needs improvement. Salespeople are urging you to replace your existing AEM system with new system software. Why not optimize your AEM system you already have? How to optimize your AEM system If you have an […]
Attract, Inform, and Retain Prospects with Edge Delivery Services
Is your website successfully attracting, informing, and retaining prospects and customers? Did you know that Adobe provides a tool—Edge Delivery Services—that helps your website realize all three of these goals? While I’ve discussed Edge Delivery Services from a technical perspective before, in this article I will concentrate on the revenue-producing benefits of this important Adobe […]
How AEM Helps Companies Overtake Their Competitors
How can medium-sized companies overtake their competitors? In my previous AEM Resurgence article, I addressed why Adobe Experience Manager (AEM) matters for medium-sized companies. The same benefits that AEM provides to these companies—speed, accuracy, personalization, and scalability—also allow your company to overtake your competitors. AEM resurgence helps your company surge. The “Diagnose Project Status” and […]
Applying Content Variations and Improving Marketing Performance
How can you maximize your website’s return on investment (ROI)? By employing the generative AI capabilities built into Adobe Experience Manager (AEM). The ability to automatically apply content variations and to improve marketing performance are but two of many examples of how AEM optimizes results while simultaneously saving time. How to apply content variations AEM’s […]
What is Adobe Experience Manager and Why Does It Matter for Medium Sized Companies?
This article explains what Adobe Experience Manager (AEM) is, why medium sized companies need it, and how KBWEB Consult can help medium sized companies implement it. Whether you are new to AEM, or your existing AEM is not performing at its best, KBWEB Consult can empower your implementation and surge your revenue.
Personalization Optimizes Engagement and Conversion
Whether you’re “catching” customers to visit a baseball stadium or to visit a website, you have to measure your progress. Three ways to measure progress are through traffic, engagement, and conversion. If you can personalize the content that your visitors see, personalization optimizes engagement and conversion.
Automated Asset Generation with Adobe Firefly for Newell Brands
Automated asset generation is necessary for large companies such as consumer packaged goods (CPG) firms. It lets companies respond quickly to their customers, even when the firms offer thousands of products. This article illustrates the problems that firms face when having to create large amounts of content. It then describes how Newell Brands, a major […]