Have You Outgrown WordPress? Migrate to Adobe Experience Manager.
While WordPress is a cheap and easy-to-use tool, it buckles under the increased demands of a growing business. AEM supports growth.
Implement AEM Assets Properly to Ensure a Happy Holiday
Prospects are visiting your website, viewing your social media, and reading your emails. They want to see up-to-date information on all your channels. AEM Assets ensures that your prospects don’t encounter incorrect information.
How to Implement Adobe Edge Delivery Services
Edge Delivery Services empowers content creators to use tools they already know to publish content with minimal web developer assistance.
Adobe Firefly and Adobe Asset Link Empower Creative-Marketer Collaboration
Adobe Firefly enables creatives to design better assets with generative AI. Adobe Firefly is one of the components of Generation AI, Adobe’s generative artificial intelligence offerings. A previous article discussed the other Generation AI component, Adobe Sensei GenAI. While Adobe Firefly is targeted for creatives who use Adobe Photoshop and similar creative products, it also […]
Implementing Rapid Omnichannel Messaging with AEM Dynamic Media
Previous KBWEB Consult articles have discussed how features such as experience fragments can support business needs for omnichannel personalization. This article returns to the topic of rapid omnichannel personalization. The article focuses on the Dynamic Media features in Adobe Experience Manager (AEM). Tight integration of AEM Dynamic Media with AEM Assets and AEM Sites increases […]
Maximize Content Velocity with Adobe Workfront and Adobe Experience Manager
How much marketing collateral does your firm create? Many firms face ever-increasing consumer demands to create personalized content addressing regions, markets, and audiences or personas. Unfortunately, many content creation and management tools are siloed from project management tools, resulting in huge inefficiences. Firms demand a transformed, orchestrated marketing content creation process that delivers quick results […]
AEM Franklin / Helix / Composability: Pros and Cons
AEM Franklin, also known as Project Helix or Composability, is a new way to publish AEM pages using Google Drive or Microsoft Office via Sharepoint.
Adobe Sensei GenAI Empowers Your Adobe Experience Cloud Implementation
Everyone knows about generative artificial intelligence (generative AI) and OpenAI’s ChatGPT tool. But ChatGPT is just one of many generative AI tools. Other such tools optimize text, images, music, search results, language translation, and even computer code. Perhaps you have already used generative AI and discovered for yourself its benefits and its drawbacks. Did you […]
AEM Assets Labeling System for Restricted Assets
AEM allows for customization of the TouchUI to fit the client’s needs through client libraries and overlays. Combined with AEM’s tagging capabilities, information that needs to be directly displayed to users can be made instantly available through labels and adding additional fields to the asset and collection views. In this example a client needs to […]
How to successfully implement Adobe Analytics to derive meaningful insights from your customer data
Adobe Experience Manager integrates with a variety of Adobe Experience Cloud products. I listed several of these integrations in a previous article. A September article provided details on how to integrate with one Adobe Experience Cloud product, Adobe Target. Today’s article examines another Adobe Experience Cloud product, Adobe Analytics. Specifically, it describes how it provides […]