Expert coaching helps you “go for the gold.” Olympic athletes understand this, and so should marketers and technologists responsible for providing collateral to your company’s prospects and customers.
Olympian turned Adobe business strategist Chris Lambert’s perspective
Chris Lambert’s Olympic dream
As the 2024 Olympics takes place in Paris, Adobe’s Head of Business Strategy Chris Lambert has a perspective on the Olympics that few of us have.
Twenty years ago, as a young sprinter heralded as “a new 200m star,” Lambert qualified for Team Great Britain for the 2004 Athens Olympics, only to pull a hamstring at the 50 meter mark of his 200 meter heat. Despite the best efforts of Lambert and his expert coaches, his Olympic dream was over in seconds. Instead of “the thrill of victory,” he suffered “the agony of defeat.”
After the Olympics
While Lambert was disappointed, the lessons he learned from his expert coaches and others as an elite athlete stayed with him after he retired from competition and worked for various United Kingdom companies in recruitment, management consulting, and digital marketing, eventually joining Adobe.
When Lambert was hired at Adobe in 2021, his VP told him he was likely to have a different role every year, given his adaptable talents and ability to learn fast, think strategically, and solve problems. And, in fact, he’s had four roles in four years, moving from regional sales to global business strategy.
He says he gets a lot of “loose remits,” complex and wide-ranging projects where he plays part consultant and part fixer for the company, with the freedom to work more independently and “figure out what needs to be done and do it.” Many of the characteristics and attitudes he developed as an elite athlete, Lambert says, “have really driven my career here.”
Meanwhile, the Olympics, an immense effort when Chris Lambert was in Athens in 2004, remain immense today.
The content from the 2024 Paris Olympics
This year’s 2024 Paris Olympics is a huge undertaking.
- 10,500 athletes compete in 32 sports (including the 4 additional sports).
- Moreover, these athletes appear at 754 sessions (competitions and ceremonies).
- The athletes represent 206 National Olympic Committees (NOCs) plus the International Olympic Committee (IOC) Refugee Olympic Team.
- The games take place not only in Paris, but all across France, including the overseas territory of French Polynesia, where the surfing competition is held. Tahiti is over 9,700 miles (15,600 kilometers) from Paris.
- While French and English are the official languages of the Olympics, the competition website is available in 12 languages, and the individual National Olympic Committees speak hundreds of other languages.
- In addition to the athletes, the Olympics support 45,000 volunteers, 20,000 accredited journalists, millions of on-premise spectators, and billions of television viewers watching 350,000 hours of broadcast TV, including automatic highlights generation powered by artificial intelligence.
That’s a lot of content, most of which is created within a very short three-week timeframe during the games.
Expert coaching helps your content earn a gold medal
Your challenges
Perhaps your workload is not of Olympic proportions, but your company faces similar challenges in delivering your collateral to your prospects and customers—before the competition does.
- You need to deliver consistent content across all your channels.
- You need to deliver the correct content with the latest updates. You do not want your prospects and customers to view outdated offerings or pricing.
- Finally, you need to deliver your content instantaneously to all your customers, even the ones in French Polynesia.
The Adobe solution
Adobe Experience Manager and related Adobe products provide your company with the tools to meet your content demands. Here are just three of Adobe’s tools that help you win the race against your competition:
- The AEM Asset Content Hub provides a one-stop location for various teams, clients, and partners to access approved content that conforms to brand guidelines. Read more about the Content Hub here.
- AEM Asset Smart Tagging lets your organization tag and find assets in record time. Read about Smart Tagging here.
- Adobe Journey Optimizer Integration uses real-time data to provide prospects and customers with ideal experiences. Read about Adobe Journey Optimizer Integration here.
Expert coaching and the Olympics
But it’s not enough to take a bunch of tools and throw them at a problem. You need experienced mentors to guide you in their proper use.
When Chris Lambert initially encountered hamstring issues three weeks before the 2004 Olympics, expert coaching from a team of physiotherapists used their knowledge to apply anti-inflammatory and mineral injections to accelerate Lambert’s healing. He was able to qualify for the Olympics—but he would not have qualified without his expert coaching assistance.
Expert coaching and your business
In a similar manner, KBWEB Consult can provide expert coaching to help you “go for the gold.” We offer you our knowledge of Adobe Experience Manager and related tools, and our in-depth experience from supporting other customers in the past.
If you are ready to win your gold medal, schedule a free, confidential 30-minute consultation with KBWEB Consult. You can book a meeting on our Let’s Talk page.