Sign 1: Your CMS is not Omnichannel
Siloed content systems. Does your content marketing team use different systems to push content to the web for example, and another system to present it to your showroom kiosks, or offline print shop? If yes, you have silos of content, or as I call them “content islands,” which you definitely must consolidate into just one omnichannel CMS.
Sign 2: Your CMS is not Personalization enabled
Next to check is the personalization capability. Serving the right content for your audiences and segments will make your site stand out. It is proven that customers who see more relevant content will still stay longer on your site will eventually buy from you. An awesome experience is what your users want. Give it to them.
Sign 3: The Content Creation and Publishing process is slower than your competition
If you are in a business that heavily depends on digital content, you probably would want to push that content quickly in front of your audience. It will not hurt to look at the workflows your teams are suing to do so and collect some data. Check more details on how to achieve Content Velocity.
Sign 4: Your CMS is not Cloud Ready
Where does your CMS reside? Internally in your data center or on the cloud? Going to the cloud is not another fancy technology trend. It actually is a way to shift the resources to what you do best to create, manage, and publish content. Let the Cloud Platform Team support the CMS infrastructure and software for you.
Sign 5: Your CMS is not Modern Application Ready
What? My CMS states it is. The reality is that your CMS is a monolithic application designed to serve the web channels. You would definitely want to ensure that your CMS supports the headless paradigm. “A headless CMS allows you to manage and reuse digital content from a single repository and publish to the web, mobile apps, and single-page applications (SPA)“.
Your marketers and your developers will be happy! Read more here.
Sign 6: Your CMS is not E-commerce Ready
E-commerce requires heavy product web pages, focused on product features and details. They are very difficult to read.
Your prospects don’t want to do that! They want simple product highlights and images.
To solve the above problem – create a storefront marketing pages.
If no, you should consider moving to a CMS that does the above and will save you the headaches of writing custom integrations and new product based web components.
What is next?
Take the following steps:
- Review carefully your current CMS, based on the above 6 criteria, and write down against each other your observations
- Research what your competitors are doing and if you find that you are behind, start researching ways to advance – maybe new CMS is in the order.
- Ask us and we will provide you further insights and use cases.
How can we help?
We are highly experienced in Adobe AEM CMS, which is a modern omnichannel, cloud, and e-commerce enabled system. Read my another post on how to get onboard on AEM within 90 days to learn how to get quick time-to-market implementations with AEM.
KBWEB Consult specializes in customizing and integrating the Adobe Experience Manager (AEM) Platform. Contact us for a free consultation.
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