Content managers and digital asset professionals can use an AI assistant to improve the speed and accuracy of asset delivery.
- But how should you use artificial intelligence?
- How can Adobe Experience Manager (AEM) help them manage their systems?
- And how can KBWEB Consult use artificial intelligence to improve its implementation and delivery of client AEM systems?
Two approaches to artificial intelligence use
Artificial intelligence, including generative AI, has passed the “fad” phase and is now employed by a wide swath of companies. While some firms are simply saying they are “AI-powered” so that they sound forward-thinking, there are companies that are truly employing generative AI to improve their products, processes, and profitability.
There are two approaches to using AI, only one of which I support.
- Let AI control the process. In this approach you feed the prompt to your AI tool, and it produces the content and assets on its own.
- You control the process. This is a more proactive approach in which you develop the content and assets and use your AI tool as a “valued assistant” to produce the results you want.
I’ll provide some examples of how AEM can serve as a valued assistant to content managers and digital asset professionals to help them perform their job more quickly and accurately.
Five ways an AEM AI assistant helps content managers and digital asset professionals
In previous articles, KBWEB has already discussed ways in which content managers and digital asset professionals can take advantage of AEM’s AI assistant features.
Assist your creatives
Of course, content managers and digital asset professionals rely on creators to implement the content and assets they desire. As the provider of several applications used by creators, Adobe has used Adobe Firefly’s capabilities to provide creators with AI tools such as Generative Fill, Generative Expand, and Generative Recolor. Does a new distributor need your product in dark green? Done.
Automate omnichannel messaging
Marketers desire to broadcast the same message across all marketing channels. However, the varying requirements of the different channels challenge marketers who must adjust the message for different formats. Adobe Experience Manager and AEM Dynamic Media use AI to meet this challenge, automatically adjusting the internal “experience fragments” to meet the needs of every marketing channel. Your text appears in the proper character length, your images in the proper dimensions, and your videos in the proper length. And AEM Dynamic Media performs this under your control and direction.
Apply smart crops
As mentioned above, omnichannel messaging faces a challenge of rendering image assets in the correct size. How can your images display in the correct size without losing information? As I explained in a prior post, AEM’s Smart Crop “using AI and machine learning to automatically detect the focal points in your images and crop them to feature the most relevant portions.” When AEM crops the image of a person wearing a hat, the person’s head won’t be cropped out.
Apply smart tags
When your digital asset professional is responsible for millions of assets, finding the proper asset is akin to finding a needle in a haystack. You can tag the assets to make it easier to find them. But manually tagging those millions of assets takes time and money. Enter AEM’s Smart Tag feature, which uses generative AI to intelligently apply tags to your assets quickly and accurately.
Support message testing before wide release
Marketers prefer to test their messaging before wide distribution. But the labor required to create full tests makes this a luxury. Not if you use Adobe Target to streamline your testing. Adobe Target supports A/B testing of messages across all channels, as well as more complex multivariate testing. Marketers get the test results, and AI performs all the grunt work to create the tests themselves.
These are just some of the ways that AEM eases the work of content managers and digital asset professionals. But AEM allows them to maintain control of the process.
An AI assistant for KBWEB Consult
As KBWEB Consult has explored the capabilities of generative AI, we pondered something. Our customers can use an AI assistant to improve AEM performance. Can KBWEB Consult use an AI assistant to improve our own AEM implementation and delivery work?
After all, AEM implementation is complex and can be a cumbersome process.
I decided to start research and development work to harness the power of AI to shorten the AEM website creation process. The entire process will remain under the control of KBWEB Consult developers. However, this effort promises to minimize the cumbersome nature of this work and deliver sites to our customers more quickly, maximizing their return on investment.
If you would like to learn how KBWEB Consult’s empowered developers can help your content managers and digital asset professionals realize your goals, schedule a meeting with me.