To maximize the return on your marketing investment, you need to increase your content velocity and customer reach. Adobe Experience Manager (AEM) Assets lets you increase your content velocity and customer reach with its continuous innovations. If you like, you can learn about AEM’s Digital Asset Management (DAM) innovations at the Adobe Summit in March. Alternatively, you can learn about them right here and now.

Will you be in Las Vegas?

The Adobe Summit will take place in a month. Like many of you, I plan to travel to Las Vegas to join the conference. All Adobe technologists should attend the Adobe Summit to keep up to date with the latest Adobe innovations. KBWEB Consult and our clients have found these sessions to be very helpful.

Be sure to register for the Adobe Summit on March 17-20, 2025!

I’ve highlighted some upcoming Adobe Summit sessions in previous articles:

In this post, I’d like to highlight the planned session S321, “Adobe Experience Manager Assets: Top DAM Innovations” (Wednesday, March 19 at 1:00 pm PDT). This session is scheduled to be led by Adobe’s Shelly Chiang and Apoorva Gupta. It promises to provide information on the latest updates to AEM Assets. This session is regularly held; you can view the 2023 presentation here.

But what’s new in 2025? The session abstract mentions the following three capabilities of AEM, Adobe Creative Cloud, Adobe Firefly, and other Adobe applications:

  • AI-driven capabilities and automation to transform a single asset into thousands of variations
  • Collaboration among IT, creative, and marketing teams to create personalized experiences quickly
  • How to scale capabilities over time to automatically meet the demands of customers

I’ve already looked at all these items in past articles. So let’s review how AEM Assets can increase your content velocity and customer reach.

Increase your content velocity with automated asset variations

How can you maximize your website’s return on investment (ROI)? You can increase your content velocity with the use of Adobe Experience Manager (AEM) generative AI capabilities. For example, you can automatically apply content variations.

AEM's ability to generate variations increases your content velocity.

AEM’s standard generative AI capabilities allow marketers to generate content. They also iterate the content, compare different iterations, and select the most effective variation. Marketers can compare and apply content variations quickly, bringing the best variation to market faster.

As you generate copy variations, you can provide a thumbs up or thumbs down to variations. Or you can favorite or copy variations for future use. You can then generate image variations and edit, copy, and download them.

As a result, you can generate content variations quickly and share them through your marketing channels quickly.

For more information about automated asset variations, see my article “Applying Content Variations and Improving Marketing Performance” and David Nestor’s article “GenAI Variations in AEM: Maximizing Clickthrough through Experimentation.”

Increase your content velocity with collaboration and personalization

Another way to increase your content velocity, and thus to maximize ROI, is to employ both the collaboration and personalization capabilities in AEM, including those embedded in Adobe Firefly. This allows the teams to work together, rather than working in separate silos.

AEM's collaboration capabilities remove the silos between work groups.

Collaboration between marketers and creatives is easier when each party can use the applications with which they are already familiar. For Adobe product users

  • your creatives are using the industry-leading applications within Adobe Creative Cloud, and
  • your marketers are using the industry-leading Adobe Experience Manager components.

Adobe has ensured that Adobe Creative Cloud (including Adobe Firefly) and Adobe Experience Manager are tightly integrated, allowing your creatives and marketers to realize the benefits of collaboration without leaving their own applications. For example, the Adobe Workfront project management capability is accessible from both AEM and Adobe Creative Cloud, allowing synchronization of project efforts.

As creatives and marketers (and technologists) work together, they are able to personalize content for specific prospects and end customers. Static, out-of-date, non-personalized content repels traffic. Dynamic, up-to-date, personalized content engages traffic. Thus, personalization optimizes engagement and revenue.

For more information about these topics, see “Adobe Firefly and Adobe Asset Link Empower Creative-Marketer Collaboration,” “Cross-Functional Collaboration, Its Benefits, and Adobe Workfront Implementation,” and “Personalization Optimizes Engagement and Conversion.”

Increase your customer reach with scalability

But what if you have a large amount of content to personalize? Can AEM scale to meet your needs and increase your customer reach?

To find out, ask the consumer packaged goods (CPG) firm Newell Brands. As you may know, the company markets a wide selection of Sharpie markers, pens, highlighters, and other products. Sharpie Creative Markers, pictured below, is just one of the company’s products, which are sold via a wide variety of on-premise and online stores.

Newell Brands requires thousands of content variations for its 60+ brands and innumerable products.

And Sharpie is just one of the 60+ brands that Newell Brands oversees; Newell Brands also manages brands such as Coleman, Graco, Mr. Coffee, Rubbermaid, Yankee Candle, and many more.

As you can see, “one size fits all” marketing would be disastrous for Newell Brands. For example, Sharpie Creative Markers alone requires thousands of pieces of collateral for all product configurations and retailers.

Because of its daunting personalization needs, Newell Brands employs Adobe Firefly to create the thousands upon thousands of pieces of content its business requires.

For details, see “Automated Asset Generation with Adobe Firefly for Newell Brands.”

Increase your content velocity and customer reach today

If your firm needs to employ AEM’s superior capabilities for digital asset management, and you need expert assistance to take advantage of the top DAM innovations available today, then KBWEB Consult is here to support you.

Meet with me now before the Adobe Summit, or meet with me in Las Vegas at the Adobe Summit. I will listen to your needs and recommend ways to improve your AEM implementation and your business.