This article explains what Adobe Experience Manager (AEM) is, why medium sized companies need it, and how KBWEB Consult can help medium sized companies implement it. Whether you are new to AEM, or your existing AEM is not performing at its best, KBWEB Consult can empower your implementation and surge your revenue.
What is Adobe Experience Manager?
Adobe Experience Manager, or AEM, delivers timely, relevant, and personal experiences to your online prospects and customers. It performs this by managing all your digital content and assets within a single unified solution. AEM manages your website text, images, audio, and video. It also manages content outside of your website, including email, text messages, voicemail, and sales sheets.
But why do you need AEM?
AEM Benefits
AEM delivers the following benefits to you, your prospects, and your customers:
- Speed. AEM includes technical, collaborative, and automated features (including Adobe’s leading artificial intelligence tools) that help you deliver information to your clients more quickly. Your people create content faster. Web pages load faster. You find your assets faster.
- Accuracy. The collaborative and automated features listed above also improve the accuracy of the information you provide to your clients. When you need to update thousands or millions of assets, AEM manages the necessary tasks and automates the work, ensuring that all clients in all regions of the world see the correct information, regardless of the content delivery method.
- Personalization. Prospects respond best when the content they see is tailored to them. One size does NOT fit all. AEM incorporates personalization capabilities that deliver the right content to your prospects, whether they are known or unknown. AEM’s personalization capabilities not only increase engagement, but also increase conversion or sales.
- Scalability. AEM cloud implementations allow immediate scaling to meet increased demand, ensuring that your clients don’t leave your website due to non-responsiveness.
- Revenue. All of these work together to ensure that prospects buy, customers continue to buy, and you realize revenue.
AEM Capabilities
How does AEM provide these benefits to companies?
In e-commerce terms, AEM is both a content management system (CMS) and a digital asset management (DAM) solution. The CMS, known as AEM Sites, governs the content that you display on your website: the text, images, audio, video, and everything else. The DAM, known as AEM Assets, manages all content, including content displayed on your website, email, text messages, voicemail, sales sheets, and many other avenues. The unified AEM solution (AEM Sites + AEM Assets) allows you to synchronize all your company’s assets, rapidly updating them as necessary.
But AEM provides many more capabilities, including those found in:
- Adobe Experience Manager Forms, which lets your end users securely complete and e-sign forms.
- Adobe Learning Manager, which is a learning management system (LMS) that engages end users.
- Adobe Experience Manager Guides, which lets you manage and scale documentation and other components.
As part of the Adobe Experience Cloud, AEM integrates with other Adobe enterprise products, including Adobe Workfront, Adobe Analytics, Adobe Real-Time CDP, Adobe Target, Adobe Journey Optimizer, and other components of Adobe Experience Cloud.
To make it easier for your enterprise and creative people to work together, AEM also integrates with Adobe Creative Cloud products such as InDesign, Photoshop, and Illustrator.
This all works together to deliver the speed, accuracy, personalization, scalability, and revenue benefits described above.
Why do medium sized companies need Adobe Experience Manager?
Mid-sized e-commerce businesses face specific challenges when deploying a website or developing other marketing assets such as email or sales sheets.
- Limited information technology (IT) staff. A marketing program requires many technology components, and IT staff don’t have the bandwidth to implement and support solutions from a multitude of vendors. When using AEM and other Adobe products, most if not all the solutions originate from Adobe itself, and already have the built-in integrations you need. When supported by knowledgeable AEM consultants, an AEM implementation can be easier than one with an array of components from different vendors.
- Limited marketing and creative staff. It is daunting when marketers and creators need to create and maintain thousands or millions of assets. AEM features such as experience fragments and AI-powered automation ease the burden and allow faster asset creation.
AEM helps medium size companies overcome their limitations and provides a resurgence to your business. And AEM can grow with you as your business grows, supporting companies as large as LinkedIn.
How can KBWEB Consult help medium sized companies implement Adobe Experience Manager?
KBWEB Consult is a boutique technology consulting firm specializing in the implementation and delivery of Adobe Experience Cloud technologies, such as AEM Sites and AEM Assets. KBWEB Consult’s dedicated staff employs a proven delivery process with a discovery phase, UX conceptualization, graphic design, code, solution evaluation, and launch. This has yielded benefits to its clients, including a 150% implementation speed and a 65% reduction in AEM development costs compared to large vendors.
KBWEB Consult and its staff have provided a resurgence to the AEM implementations of many clients. In addition to LinkedIn, we have helped these companies. I encourage you to read their case studies:
If KBWEB Consult can help your company, please contact us.